Our Story

The sound use of information (data) by business managers is increasingly becoming a key ingredient for value creation in organizations today. To compete in the present marketplace, companies have to adapt and react faster than ever. In order to accomplish this, businesses need managers who have the ability to proactively identify unmet needs, profit opportunities, emerging customer behaviors, and/or performance anomalies. These managers must be able to both identify and act upon these needs before competitors in order to gain a competitive advantage.