Brad Lathrop, Key2 Consulting
By: Brad Lathrop  

How the COVID-19 Pandemic Is Impacting Data Industries

We wrote an article earlier this year that discusses three of the most important business intelligence trends for 2020, which were derived from an excellent annual research study called the “BARC BI Trend Monitor”. The study found that Master Data Management / Data Quality Management continues to be the “most important trend category” amongst business intelligence professionals today, that companies across the globe are increasingly creating data-driven cultures, and that self-service business intelligence is decreasing in importance.

We wrote that article in early February 2020, so less than six months ago. Talk about change! The COVID-19 pandemic has impacted so much so quickly, and one industry it has certainly affected is the data industry. For instance, 30% of data professionals “said they need to update their models and other analytics to deal with changing customer behaviors” due to the pandemic’s far-reaching impact (TWDI).

The COVID-19 pandemic has also “led to a hyper-connected world and the growth of the Internet of Things (IoT)” (Business Wire). The global Internet of Things (IoT) industry is expected to grow from $150 billion in 2019 to $243 billion by 2021, with the key drivers of growth being “increasing focus on remote monitoring for the work from home initiative, growing adoption of smart payment technologies to minimize human contact involved in cash payments, and rising demand for wearable devices” (MarketsandMarkets Research).

Bernard Marr’s Top Business Intelligence Tools for 2020

With the COVID-19 pandemic bringing so much change to our world and the various industries within it, it’s important to understand what BI and analytics tools are worth your organization’s investment so that you can best succeed.

Bernard Marr, best-selling author and data advisor, has written an insightful LinkedIn article that details his choices for the best BI and analytics tools on the market today. Here’s his list:

  • Microsoft Power BI
  • Oracle Analytics Cloud
  • IBM Cognos Analytics
  • ThoughtSpot
  • Qlik
  • Apache Spark
  • Sisense
  • Talend
  • Salesforce Einstein Analytics
  • SAS Viya

To learn more about these tools and why they were selected as the best, be sure to read Bernard’s article, found here.

Do you need help with Power BI?

Key2 Consulting is a Microsoft Partner and we are consistently helping organizations develop and customize Power BI solutions to fit their needs. If you need help designing, developing, and/or maintaining a Power BI solution, we can help. Please feel free to contact us at anytime.


Thanks for reading. We hope you found this blog post to be useful. Do let us know if you have any questions or topic ideas related to BI, analytics, the cloud, machine learning, SQL Server, Star Wars, or anything else of the like that you’d like us to write about. Simply leave us a comment below, and we’ll see what we can do!

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Key2 Consulting is a data warehousing and business intelligence company located in Atlanta, Georgia. We create and deliver custom data warehouse solutions, business intelligence solutions, and custom applications.